Lessons learned from Sanctuary’s Fiend?

It’s probably best not to use an apostrophe in a book title if you don’t have to. People get confused!

Also, it’s probably not a good idea to include a word in your title which gets autocorrected on the user’s device to something different and wrong.  Fiend => Friend.  Searching Amazon – less likely to work well for them.

This is how we make progress!